Zeix AG, agency for usability and user education

• About Us
• Competences
• Services
• Clients and Reference Projects
• Contact

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About Us

Zeix AG is the largest Swiss agency specializing in User-Centered Design and user research. More than 2,500 participants in usability tests and studies contributed to the company’s rich experience in designing useful and usable interfaces.

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Competences

Zeix is well acquainted with the knowledge, skills and mental models of Internet, software and mobile phone users. The core principals of Zeix are to.

• develop tailored methods to our clients’ needs
• apply a pragmatic, solution-oriented approach
• consider the strategic and business perspective of all analyses and developments.

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Services

• User-Centered Design: Zeix develops user interfaces with outstanding usability, e.g. for web sites, intranets, mobile phone services, touch screen applications and software.
• Usability tests, user research and expert reviews: Zeix analyzes and assures a good customer experience for web sites, software, print documents, e.g. by means of usability testing or expert reviews.
• User education and technical communication: Zeix provides self-explanatory texts and illustrations to enable a majority of users to effectively use the Internet as well as software and mobile communication devices.

In order to fulfill the requirements of our local and global business clients, we offer services in English, German, French and Spanish, and in other languages on demand.

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Clients and Reference Projects

The company has conducted more than 350 projects with over 2,500 test participants in the last few years. References are available upon request.

SBB (Swiss Railways), Ticket Shop
User-Centered Design

Development of a new ticket application for sales of international train tickets for POS (rich client application for salespeople) and its integration in the online ticket shop (web site for end users). Development of concept and information architecture, creation of clickable prototype, conduction of iterative usability tests, styleguides and detailed storyboards. In a second phase, Zeix adapted the domestic ticket shop to the process for international tickets.

Zeix prepared an expert review of the online trading platform, provided support for the redesign of the online bank using User-Centered Design methods, and created explanatory text and graphics on e-security for web, print and film for Marketing and Communications.

Local.ch, Search Portal
User-Centered Design

Long-term cooperation in the development of the search portal local.ch. Development of concepts, wording, clustering, processes, inclusion of verticals, iterative usability tests, etc.

Swisscom, User Acceptance of eServices
Market and user research

Zeix explored the user acceptance, the level of awareness of Swisscom eServices (self care) for private and business customers and the obstacles for use. To this end, Zeix conducted qualitative and quantitative studies, developed interfaces and carried out iterative testing of individual screens with previously poor usability performance. The result consisted in strategic recommendations and concrete change requests.

Orange, Program "Winback"
User research, improvement of direct mailing documents

A longitudinal analysis on user experience of a multi-level customer winback program was conducted over a period of several months. Zeix analyzed the behavior and the perception of the several steps in the process, evaluated the call center services and the program’s process.

Credit Suisse, Online Banking Application
User-Centered Design, Expert review, user education

Zeix prepared an expert review of the online trading platform, provided support for the redesign of the online bank using User-Centered Design methods, and created explanatory text and graphics on e-security for web, print and film for Marketing and Communications.

Siemens Building Technologies AG, HIT Configuration Application
User-Centered Design

Usability assessment of the beta version of an application for selecting and configuring equipment in the areas of heating, ventilation and air-conditioning. Development of comprehensive redesign proposals for critical workflows, followed by improvement of user guidance and a complete redesign of complex workflows and processes.

City of Zurich, Web Portal
User-Centered Design

Development of information architecture (portal, departments/ministries, sub-sites; search and alternative ways of access, e.g. A-Z; central aggregation of certain documents), development and iterative usability testing of a clickable HTML-prototype in functional design. Development of page types and of graphical design. Documentation of content styleguides, guidelines for authors on creation of storybooks, technical guidelines for implementation. Classes for authors on creation of storybooks. Creation of CSS-/HTML-templates according to accessibility guidelines.

Eurofound, Web Site
Expert review and redesign

Expert review of the web site for Eurofound, the European Foundation for the Improvement of Living and Working Conditions, and design of an optimized information architecture focusing on the following: improving orientation, both in terms of content and navigation; creating scope for updates and for standardized access to the wide variety of publications (including a structured search); integration of project sites; handling the (partly multilingual) content. The concrete proposals for improvement were implemented in the form of a clickable prototype.

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Contact

Zeix AG
Badenerstrasse 65
Postfach 2522
8026 Zurich
Switzerland
Tel. +41 44 247 78 78

Fax +41 44 247 78 88
E-Mail:

Enquiries in French
Andrea Rosenbusch

Enquiries in Spanish
Ina Hedwiger